Robaws / robaws.com
Two and a half years of always-on outbound, and a compounding engine.
Robaws, a leading ERP for construction and installation businesses, has been a partner for over two and a half years. What started as a way to grow without overextending the sales team became an always-on engine: their full market mapped, qualified meetings booked every month, and their inbound handled too.
net new ARR closed
across inbound and outbound over 2.5 years
Client
Robaws
Headquarters
Belgium
Target markets
Belgium and neighboring markets
Buyer
Construction and installation businesses
Channels
Email, Calling, Inbound handling
Stack
Clay, Smartlead, local company databases, HubSpot (their CRM)
Sales team
5 sales reps
Engagement
Automated Outbound, 2.5 years and running
Stages
The situation
Inbound and word of mouth had hit a ceiling.
Robaws grew on inbound and referrals, and that was no longer enough for its targets. Brand awareness in new regions was low, and following up inbound was a full-time job on its own.
01 Map
Every construction and installation business in the market.
We mapped Robaws' full market across Belgium and the neighbouring countries in Clay, pulling from local company databases, so every campaign started from the accounts that fit.
02 Build
An always-on engine on top of the map.
Email and calling, running month after month, with AI-driven content so the team could step back from the manual work. Smartlead sends the email, and every reply and meeting lands in HubSpot, their CRM. It consistently books 10 to 15 qualified outbound meetings a month and adds around 100 outbound deals to the pipeline every year.
03 Activate
Outbound, plus the inbound nobody had time for.
We took over inbound handling, around 40 meetings a month, and fed market feedback (which tools prospects use) back into the pipeline. Since starting with us, Robaws has hired two additional full-time salespeople to keep up.
Results
One of Europe's fastest-growing companies.
Named to the Financial Times list of Europe's fastest-growing companies, two years running. Their growth is theirs, but the always-on engine we build and run is part of what powers it.
The Results
net new ARR closed
across inbound and outbound over 2.5 years
- €2Min net new ARR closed across inbound and outbound.
- €1.5M+in outbound-driven pipeline across two and a half years.
- 10 to 15qualified outbound meetings booked every month.
- ~40inbound meetings a month handled, freeing up SDR time.
- 2 hiresadditional full-time salespeople added to keep up.
- FT listEurope's fastest-growing companies, two years running.
OC stepped that up with AI-driven content so we can take a step back on the manual part. It had to outperform what we did with other partnerships, and at the moment that's really true.
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